OR ELSE started in London in 2021, now based in Berlin. We design sustainable organic cotton underwear with colourful hand-dyed patterns.  We value the craftsmanship of working with the textile and creating each design from the sampling of the dye to hand-finishing the sewn pieces.

Our underwear is made to move with your body, with beautiful colours to help you feel your best whatever style you choose to wear.

Each piece is hand-dyed, cut and assembled using sustainable and ethical materials. Our small-batch runs keep our impacts low.