About

OR ELSE is a London-based label which designs sustainable organic cotton underwear with colourful hand-dyed patterns. We value the craftmanship of working with the textile and creating each design from the sampling of the dye to handfinishing the sewn pieces.

Our underwear is made to move with your body, with a pop of colour to help you feel your best whatever style you choose to wear.

Each piece is hand-dyed, cut and assembled using sustainable and ethical materials. Our small-batch runs keep our impacts low.