Making ethically conscious decisions around the materials and techniques we use is important to us. We work with sustainable dyes, organic fabrics and colourful patterns to create unique underwear. Here we share some of our processes in more detail to give you a better understanding of the brand.


We sew all of our pieces ourselves meaning that we can produce low quantities whilst also enjoying the freedom to experiment with lots of different and fun dying techniques.

Our current collection is inspired by Arashi Shibori and involves wrapping and tying the fabric around a pole and gathering it tightly together. This technique creates an irregular linear pattern that produces varied outcomes every time.

Alongside our Arashi Shibori pole-dyed collection, we also create striking solid coloured pieces. This process involves fully submerging the fabric in the dye bath and stirring to create a bold and even colour.

Painting Indigo dye on the fabric


To dye our fabric we use either natural plant dyes or low-impact dyes. Our blue is extracted from the leaves of the indigo plant; the burnt peach comes from the root of the madder plant, and the green is achieved by using a low-impact fibre-reactive dye.

We reuse our dye baths in order to reduce our water consumption and prevent wasting dye. This creates subtle and beautiful variations in colour between every piece of fabric we dye and makes each piece totally unique.

Solid Madder dye bath


We produce our underwear in small batches in order to minimise material and fabric wastage. Each piece is made from start to finish in our small London-based studio. Starting with GOTS certified organic cotton, the fabric is hand dyed, hand sewn and then finished.

We drop individual new pieces as our collection evolves and as we work on developing different dyeing techniques, colours and styles.

Indigo bra and thong


All our pieces are made using a soft, stretchy and breathable Global Organic Textile Standard (GOTS) certified organic cotton jersey, which is sustainably and ethically sourced.

This means no toxic chemicals like pesticides are used at any point in the journey from growing to processing the cotton fibers, making working conditions safer for farmers and workers involved, and ensuring higher wages.

By relying on chemical-free pest management and rainwater to water the cotton crops, GOTS certified organic cotton also means less impact on the environment.

Green dyed organic cotton jersey


Our focus on sustainability continues throughout our branding and packaging; the fabric labels in our pieces are made from 100% organic cotton and our logo is screen-printed with non-toxic, water-based ink.

Our hangtags are printed using a soya-based ink on recycled paper by a small local printer and the string that attaches it to the garment is made from hemp.

The envelopes are made from responsibly sourced paper that are hand screen-printed using non-toxic, water-based ink and the tissue paper is made from fully recycled materials.

OR ELSE Hangtags
Screenprinting envelopes

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